Tuesday, June 12, 2007

IT happened in India - Kishore Biyani with Dipayan Baishya


This book is all about guess whom Kishore Biyani! It explains in detail Mr Biyani's rise from being just another businessman to being a pioneer in his field.

It explains the intrinsic nature of Mr Biyani his business style his sense of judgement. It tracks his life when he had just finished his college & the kind of & conditions in which he tried a variety of businesses.
How each & every decision has shaped him into the businessman he has become today.

The narration style is also extremely refreshing. It has the story of Mr Biyani & in between there are inputs by people who have been associated with him over the years like his bankers,cousin,business partners etc.

Mr Biyani seems to have a tab on the pulse of Indian consumer their likes dislikes their preferences & how he has made a sucessfull busuiness by giving people what they want the way they like it best.
It also has some good insights about retail as a sector & anyone who is interested in making a career in retail should surely read this book.

7 comments:

taru said...

your effort is appreciated arvind .. not so much in writing the review as in reading the book !! yes u got it .. i dont think the book is worth a read ... its a very poorly written book ... that jus goes to show biyani and his pantaloons n bigbazzar in good (read great) light...

Funda-mentor said...

Hmmm... two diverse views. Well, that surely makes it interesting. We need to read it ourselves and see if we can get to the last page! How would you rate the story telling aspect? and is it engaging?
we all know Mr. Biyani has his finger on the pulse of retail in thsi nation.. so I think people who idealise him, would surely like it!

Prabal Aggarwal said...

Hi dudes
Listening to both the views, I have bought the book today. The best part was it was just 99 Rs paperback Rupa publication, while on internet its being publicised that it is of 499 Rs. Anyway as I m doing training at Subhiksha, this read will definitely gimme a new perspective towards my work. Keep posting Arvind :)

Varun Kapoor said...

Well prabal,
I came to know about the book from you. Will definitely be a good read for me. I am working at Cafe Coffee Day in marketing profile. The same will help me to give a new perspective and outlook. keep posting guys!!!!

Prabal Aggarwal said...

Hey varun, so u finally joined it. it will be fun to have u here. yeah u will learn from this book. i hope sanchit completes it asap and gives u a chance :) secondly, this blog will also learn a lot from the guy working with hottest cafe chain. Its like our second house in Mumbai. And we simply love it. :)

Sumeet said...

i ve jus started readn it..my contention ( to explain taru's observation)..we got to appreciate the business side of the book..taru may be focussin on literary side...
the book definately illustrates that business is more about intution and observation the theories and models that do not always encapsulate the indian context

Anuradha said...

Read my review here:

http://anuradhagoyal.blogspot.com/2007/08/it-happened-in-india-by-kishore-biyani.html