It explains the intrinsic nature of Mr Biyani his business style his sense of judgement. It tracks his life when he had just finished his college & the kind of & conditions in which he tried a variety of businesses.
How each & every decision has shaped him into the businessman he has become today.
The narration style is also extremely refreshing. It has the story of Mr Biyani & in between there are inputs by people who have been associated with him over the years like his bankers,cousin,business partners etc.
Mr Biyani seems to have a tab on the pulse of Indian consumer their likes dislikes their preferences & how he has made a sucessfull busuiness by giving people what they want the way they like it best.
It also has some good insights about retail as a sector & anyone who is interested in making a career in retail should surely read this book.