Aol.com by Kara Swisher

I read this book almost after the decade, it was published. I was apprehensive, whether should I or shouldn't I read this book. But, i went ahead.

This book gives us a snapshot of internet industry in its infancy stage. More over it tells us about the AOL-America On Line- its birth and rise.

I recommend this book to all the netizens as well as to all the brand managers. It gives us a classic case of brand management.